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Novel Juice Non-Toxic DNA RNA Staining Dye, No More Ethidium Bromide


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SKU: LD001-1000 Category: Tag:

Novel Juice Non-Toxic DNA RNA Staining Dye, Agarose Gel Electrophoresis, No More Ethidium Bromide

Replace your Ethedium Bromide with Novel Juice, a non-toxic nucleic acid staining dye, to reduce the potential harm to your health, and increase gene cloning efficiency.

Novel Juice is a non-mutagenic fluorescent reagent that produces instant visualization of DNA bands upon Blue Light or UV illumination of agarose gels. Supplied in GeneDireX’s 6X DNA Loading Buffer, Novel Juice is used to prepare DNA markers and samples for loading on agarose or polyacrylamide gels. Novel Juice is the most sensitive stain available for detecting the double-stranded DNA (dsDNA). It contains three tracking dyes (Bromophenol Blue, Xylene Cyanol FF, and Orange G) for visually tracking the DNA migration during the electrophoresis process. It is ideal for the environment requiring a safe , non-hazardous alternative to Ethidium Bromide (EtBr).

Novel Juice keeps your lab safe

  • Safe – Absence of mutagenity and low toxicity (LC>5000mg/kg) as compared to Ethium Bromide.
  • Less DNA damage, increased cloning efficiency.
  • Low Environmental Impact – Compliance with the Clean Water Act standards. No water pollution concern.
  • Sensitivity – High degree of sensitivity as EtBr.
  • Convenience – Ready to Use; Same application procedures as the 6X Loading Dye.
  • Speed – No de-staining requirement, low background value, and image displayed after coupling with the nucleic acid.
  • Compatibility – Use the Blue Light or UV to detect the signal; Broad compatibility range.
  • Economic – Non-hazardous product; No expenses required for the waste management.


1. Vortex Novel Juice for 10 seconds prior to use.
2. Dilute 1 part Novel Juice with 5 parts DNA sample and mix.
Note: Novel Juice must be added to DNA markers in order to visualize the ladder bands simultaneously with the sample after electrophoresis.
3. Load sample and run according to standard procedures.
4. After the electrophoresis, remove gel and place on UV or a visible -light transilluminator to immediately visualize bands.
5. Gels can be post-stained with EtBr if desired.

Tracking Dyes

Bromophenol Blue, Xylene Cyanol FF, and Orange G.

Package & Storage
Size: 1ml/vial, Supplied in 6X Loading Buffer

Store at 4°C up to 12 months. For longer periods, store at -20°C.
Novel Juice Dye is light sensitive and should be stored protected from light.

Please check out ultra pure quick dissolve agarose powder, DNA ladder 100 bp, DNA ladder 1kb plus, PCR strip, adhesive optical seal films, etc.

Shipping cost

The shipping cost for each case ordered is $6.50, but will be automatically waived at checkout on orders of $200 and more.


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